Cast Jewelry

Cast is a fine jewelry brand that focuses on inspiring curiosity in a sometimes drab jewelry shopping experience. Cast was a unique brand to produce creative for because of their high price points and the breadth of occasions consumers may be shopping for within jewelry. The way I navigated these challenges was by developing creative that featured entire collections spanning categories (demonstrating variety and exposing a curated design vision to shop from) and carefully selecting product imagery that communicated exceptional quality.

Project Roles

Graphic Designer, Art Director

Company

Cast Jewelry

Programs

Photoshop, After Effects, Art Direction, Paid Media Strategy