Cat Person

Cat Person is a direct-to-consumer cat food brand focused on making healthier, protien-rich cat-food for cats (not people - as they put it). While cat food itself is not revolutionary, Cat Person is providing a healthier and more convenient approach to cat food. Working closely with a production team we developed multiple video and photoshoots that captured Cat Person’s more straightforward approach to cat food with the intention of optimizing these assets for social platforms. There was a huge benefit to developing assets for specific social usage, we were able to rapidly iterate and test these concepts over long periods of time. The examples below are only a fraction of the work we tested.

Project Roles

Art Director

Company

Cat Person

Programs

After Effects, Photoshop, Illustrator